Utilizing a single business to provide both an online & offline experience.
It is common for retailers to treat their online business as a separate entity. Businesses require a cohesive “bricks and clicks” business that spans across your physical and online presence to make the most of both. Moreover, it is hard to give a consistent experience to consumers inside the store and online.
Retailers do not have in-house technology expertise.
Technology is often a capital-intensive department and retailers are often wary of getting into an area that they are not experts in. It is essential for retailers to be able to acquire and manage technology without requiring technical expertise or huge investments.
Acquiring customers from the internet is difficult.
Online marketing is a new concept for most retailers and they find it hard to convert their offline strategies to online strategies. Moreover, using different online marketing approaches to make customer acquisition cost-effective appears to be a complex activity for retailers.
Showcasing products & offers effectively.
Consumers want to know of all the products and offers available from a retailer. They also want to be able to quickly find the product or offer that they are interested in. Product discovery and showcasing is a critical challenge for most retailers to overcome.
It can be expensive & difficult to manage payment systems & logistics.
Getting a flexible payment solution and logistics solution for a retailers’ digital commerce requirements is a complex job. It is hard to find affordable and reliable solutions that will take care of such core requirements such as payment and shipping.
Losing customers online can have significant consequences.
Many retailers view online and offline retail sales as different domains. The reality is that a customer who is looking for your business and does not find it will either find a competitor or construct a poor impression about your business on the internet. The end result is lost revenue.