Overview & History
OLB Group, is a Commerce Service Provider that delivers fully outsourced private label shopping solutions to highly trafficked websites. We provide our clients with a seamless, end-to-end e-commerce solution, including site creation, hosting, transaction processing, order fulfillment, customer service, sales reporting, as well as a virtual inventory consisting of millions of name brand products from top selling categories on the Internet. Our private label shopping site is designed to maintain the unique look of feel of the Partner website, providing seamless e-commerce functionality that keeps users on the Partners shopping site at all times. Order fulfillment and customer service are also provided under the brand name of the Partner. OLB remains invisible to the user at all times. Our e-commerce platform also enables Partners to create their own online marketing promotions and to customize product content to meet the needs of their online users.
OLB was incorporated in 1993, initially providing creative and marketing services, from concept to print, to Fortune 500 companies including AT&T, Lucent Technologies, Merrill Lynch, Lord Abbott, Rebock and Scholastic. The Company also developed and maintains a complex extranet/intranet infrastructure that allows Doremus, an Omnicom Communication subsidiary to provide its advertising services to 50 of the top financial institutions on a real time basis. In 1996, the Company began providing Internet and e-commerce services with the Playboy Enterprises Catalog Division, creating and hosting two e-commerce sites, Critics Choice Video and Collectors Choice Music. The Company has since developed a number of other branded e-commerce sites for partners selling a variety of products including sporting goods, chocolates and cosmetics, and has since partnered with these companies, providing ongoing hosting and maintenance of their sites. Having gained extensive e-commerce experience with these businesses, OLB developed a new and unique business model in 1999 by creating a database of millions of products that gives added value to Partners operating websites.